Great data. Wrong container. Vantage's product could do things competitors couldn't. Their users couldn't find any of it. Trial-to-paid was at 4% and the team had convinced themselves it was a pricing problem. It wasn't.
Client
John Doe
Year
2023
Services Provided
UX Research, Dashboard Redesign, Design System, Onboarding Flow
Live Link
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The Problem
Most users were hitting a wall in the first session and never coming back. The product worked, but discoverability was the core issue. Trial-to-paid conversion was severely impacted due to a broken onboarding experience.
The solution
Redesigned the onboarding flow to show value before users had to go looking for it. Rebuilt the dashboard architecture and introduced a guided first-session experience. Implemented a design system for consistency across the platform.
The result
Trial-to-paid conversion increased from 4% to 17% (325% improvement). Support tickets dropped by 40%. User retention and activation metrics significantly improved within the first quarter.
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