A flexible onboarding experience for freelancers with different goals, backgrounds, and levels of experience.
Client
Contra
Year
2023
Services Provided
User Research, Flow Redesign, A/B Testing, Segmentation Strategy
Live Link
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The Problem
The onboarding flow had eleven steps built for one freelancer type, while six distinct user groups were forced through the same rigid experience. Activation suffered across every segment.
The solution
Mapped each user type and created a segmented flow that adapted to the person signing up. Reduced onboarding from eleven steps to five without removing important information.
The result
Activation increased 38% in the first month and onboarding completion improved across all freelancer segments.
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