A calmer, faster way for teams to capture expenses and build a reliable weekly money habit.
Client
Folio
Year
2023
Services Provided
Product Design, Interaction Design, Prototype Testing, User Research
Live Link
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The Problem
People signed up and disappeared after two or three sessions. Logging expenses felt like homework, and the product gave users no reason to return consistently.
The solution
Ran two weeks of research, redesigned the core logging flow around speed and habit, and introduced a weekly summary that made progress visible and useful.
The result
Day-30 retention increased from 21% to 49%, with stronger repeat usage and faster expense logging.
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